Institutional Education Malaysia

Sunway International School: A 24-Month Social Media Partnership for an International School in Kuala Lumpur

A 24-month social media partnership with Sunway International School in Kuala Lumpur, part of Sunway Education Group, covering content production, event coverage, admissions-cycle campaigns and publishing across six platforms for a bilingual school community.

The client

Sunway International School (SISKL) is an international school in Kuala Lumpur and part of Sunway Education Group. Its audience reads in more than one language and follows the school across several platforms, and much of what it wants to see involves students.

The problem

An international school needs a steady, professional presence through the whole admissions cycle, not a burst of posts around open days. It also needs every photo and video of students handled under a clear consent and review process before anything is published.

What we did

  • One partner across six platforms. Instagram, Facebook, YouTube, TikTok, XHS and LinkedIn, planned from a single content calendar.
  • Content production and event coverage. Shoots, edits and event coverage done by our in-house content and video team.
  • Admissions-cycle campaigns. Content paced to the school's intake calendar rather than a flat posting schedule.
  • A written minor-safeguarding standard. A consent register, a pre-publish review gate and crew conduct rules, set out at our minor-safeguarding standard (an internal practice standard, not legal advice or a certification).

What this means for your international school

A 24-month, multi-platform partnership with an international school that belongs to one of Malaysia's largest education groups, run under a written safeguarding standard. We have not published outcome figures for this engagement.

What this says about shakalakaa: we run institution-level education work — colleges, international schools and private institutions — with the production capacity and the consent discipline that work needs. See the institutional education marketing page.

Related at shakalakaa institutional education marketing programme how we work with enterprise clients

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FAQ

Frequently asked questions

What does shakalakaa do for Sunway International School?
A 24-month social media partnership: content production, event coverage, admissions-cycle campaigns and publishing across Instagram, Facebook, YouTube, TikTok, XHS and LinkedIn.

How are photos and videos of students handled?
Under a written minor-safeguarding standard: a consent register, a pre-publish review gate and crew conduct rules. It is an internal practice standard, not legal advice or a regulatory certification.

Are there published results for this engagement?
Not yet. This case study describes the scope of the work; outcome figures will be added only if the school agrees to publish them.

Does shakalakaa work with small tuition centres?
No. Our education work is institution-level: colleges, international schools, private institutions and universities in Malaysia.
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