The client
Sunway International School (SISKL) is an international school in Kuala Lumpur and part of Sunway Education Group. Its audience reads in more than one language and follows the school across several platforms, and much of what it wants to see involves students.
The problem
An international school needs a steady, professional presence through the whole admissions cycle, not a burst of posts around open days. It also needs every photo and video of students handled under a clear consent and review process before anything is published.
What we did
- One partner across six platforms. Instagram, Facebook, YouTube, TikTok, XHS and LinkedIn, planned from a single content calendar.
- Content production and event coverage. Shoots, edits and event coverage done by our in-house content and video team.
- Admissions-cycle campaigns. Content paced to the school's intake calendar rather than a flat posting schedule.
- A written minor-safeguarding standard. A consent register, a pre-publish review gate and crew conduct rules, set out at our minor-safeguarding standard (an internal practice standard, not legal advice or a certification).