Activ: Growing a Senior Care E-commerce Brand from RM 28,500 to RM 142,000 a Month on Meta

At the start of 2024 the Meta account ran on fragmented interest campaigns. It brought in about RM 28,500 a month at a 1.5× return on ad spend, and the typical order was a single pack worth RM 42

— so each sale carried the full cost of finding the customer, and repeat bulk buyers were not being built.

• Advantage+ Shopping consolidation. Fragmented interest campaigns folded into two Advantage+ Shopping structures, so Meta's bidding had enough purchase data to find caregivers across Malaysia.
• Carton bundles for caregivers. Three- to six-carton bundles, and four-pack bundles with free bamboo wipes, pushed hardest around payday — the change that took the average order from RM 42 to RM 135.
• Catalogue retargeting. Dynamic product ads for anyone who added to cart within 14 days, in carousels built around real caregiver reviews and skin-comfort benefits.
• A caregiver video studio. 180+ assets in-house: absorbency tests, leak-protection and waist-fit demos, with Bahasa Melayu and English voiceovers and bold subtitles, 8 or more new hooks a week, and 9:16 reels paired with 1:1 carousels for lower-cost placements.
• The Conversions API and mobile checkout. Server-side purchase events with hashed first-party matching, recovering 22% more purchase signals, plus FPX, GrabPay and Touch 'n Go eWallet on the mobile checkout.
• Community management. Facebook and Instagram inbox handled with practical size and product guidance for caregivers; more than 18% of those chats became a purchase.

• Sources: Meta Ads Manager (revenue and return on ad spend, 7-day click / 1-day view attribution), Meta Events Manager (Conversions API signal recovery), Meta page inbox analytics (chat-to-purchase), and the client's PackXpress / Respack storefront and ERP order logs (order value, packs).
• Orders, cost per order and cost per pack are derived from those figures: media cost is revenue divided by return on ad spend, and orders are revenue divided by average order value.
• Cost per order and cost per pack are the client's Meta media cost, not shakalakaa's fee, which we do not publish.

The biggest shift was in what people buy: the average order tripled, from one RM 42 pack to about five packs worth RM 135.

• Each order now costs a little more to win — RM 32 against RM 28 — but each pack costs 64% less, and caregivers stock up instead of buying one pack at a time.
• What this says about shakalakaa: we run Meta Ads, creative production and the offer design behind them together, and judge a paid account on revenue and basket size rather than on the cheapest click.
• The same brand's organic results are in our Activ SEO case study, and the approach is set out on our e-commerce marketing page.