Activ: Senior Care E-commerce on Meta, RM 28,500 to RM 142,000 a Month

At the start of 2024 the Meta account ran on fragmented interest campaigns. It brought in about RM 28,500 a month at a 1.5× return on ad spend, and the typical order was a single pack worth RM 42

— so each sale carried the full cost of finding the customer, and repeat bulk buyers were not being built.

• Sources: Meta Ads Manager (revenue and return on ad spend, 7-day click / 1-day view attribution), Meta Events Manager (Conversions API signal recovery), Meta page inbox analytics (chat-to-purchase), and the client's PackXpress / Respack storefront and ERP order logs (order value, packs).
• Orders, cost per order and cost per pack are derived from those figures: media cost is revenue divided by return on ad spend, and orders are revenue divided by average order value.
• Cost per order and cost per pack are the client's Meta media cost, not shakalakaa's fee, which we do not publish.

The biggest shift was in what people buy: the average order tripled, from one RM 42 pack to about five packs worth RM 135.

• Each order now costs a little more to win — RM 32 against RM 28 — but each pack costs 64% less, and caregivers stock up instead of buying one pack at a time.
• What this says about shakalakaa: we run Meta Ads, creative production and the offer design behind them together, and judge a paid account on revenue and basket size rather than on the cheapest click.
• The same brand's organic results are in our Activ SEO case study, and the approach is set out on our e-commerce marketing page.