E-commerce Malaysia

Swiss Thomas: Scaling a Home Appliance Brand from RM 140,000 to RM 812,000 a Month on Meta Ads

Meta Ads for Swiss Thomas, a Malaysian home appliance brand selling air fryers, vacuums and kitchenware direct to consumers: Advantage+ Shopping campaigns, catalogue retargeting, the Conversions API and an in-house UGC creative studio, measured in tracked purchases rather than clicks.

The client

Swiss Thomas is a Malaysian home appliance brand selling air fryers, vacuums and kitchenware direct to consumers through its own online store and marketplaces. Meta — Facebook and Instagram — is where most of its buyers first see a product working, so paid social has to carry both discovery and the sale.

The problem

At the start of 2026 the account ran on a legacy manual setup: twelve fragmented interest campaigns. Meta-attributed revenue was about RM 140,000 a month, every RM 1.00 of ad spend returned RM 1.60, and each order cost RM 36.80 to acquire.

The pixel alone was missing purchases from iOS users, so the algorithm was optimising on an incomplete picture.

What we did

  • Advantage+ Shopping consolidation. Twelve fragmented interest campaigns folded into two Advantage+ Shopping structures, giving Meta's bidding enough data to work, with budgets scaled up for Malaysian payday weekends and double-digit mega sales.
  • Catalogue retargeting. Advantage+ catalogue ads retargeting shoppers who added to cart within 14 days, in carousels that feature real customer reviews.
  • The Conversions API. Server-side events set up alongside the Meta pixel, with hashed first-party matching and clean event deduplication, recovering 24% more purchase signals that the pixel had been missing.
  • An in-house creative studio. 320+ assets — problem-solution reels showing spilled coffee, carpet hair and air fryer clean-up, comparison reels and static carousels — with 12 or more new hooks tested every week and 9:16 reels paired with 1:1 carousels to reach lower-cost placements.
  • Mobile checkout. One-tap FPX, Touch 'n Go eWallet and GrabPay added to the mobile landing pages to cut drop-off between click and payment.
  • Bundles and reviews. Accessory bundles — vacuum, spare filter and mop pads — to lift order value, and automated WhatsApp and SMS review requests after delivery that feed fresh social proof back into the ads.

What we delivered

  • 320+ ad assets produced in-house UGC video demos, comparison reels, carousels and motion graphics.
  • 25+ video reels built a month Bahasa Melayu and English voiceovers, captioned for sound-off viewing.
  • 12+ new video hooks tested every week Fatigued creative pruned within 72 hours.
  • 38.6% average thumbstop rate Top hook converted 4.8% of clicks into purchases.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (January–August 2026)

Metric Before After
Monthly Meta-attributed revenue RM 140,000 RM 812,000 (5.8×)
Blended account return on ad spend 1.6× 4.5×
Cost per order RM 36.80 RM 16.90 (−54%)
Units sold a month from Meta orders (appliances + accessories and add-ons) 4,800 26,400
Purchase signals recovered by the Conversions API — +24%
Ad assets produced in-house — 320+

Sources: Meta Ads Manager (revenue, return on ad spend and cost per order, 7-day click / 1-day view attribution), Meta Events Manager (Conversions API signal recovery), Meta Creative Hub (assets) and the client's storefront and ERP order logs (units). Units count appliances plus accessories and add-ons. Cost per order is the client's Meta media cost divided by attributed orders; it is not shakalakaa's fee, which we do not publish.

What this means for your home appliance brand

The plain-language version. In eight months Swiss Thomas's Meta-attributed revenue went from about RM 140,000 to RM 812,000 a month. Every RM 1.00 of ad spend now returns RM 4.50 instead of RM 1.60, and each order costs less than half what it did — while the creative that made it work was produced in-house, week after week.

What this says about shakalakaa: we run Meta Ads, creative production and the tracking behind them as one team, and measure it in purchases. The same brand's TikTok Shop results are in our Swiss Thomas TikTok Shop case study, and the approach is set out on our e-commerce marketing page.

Related pages creative production e-commerce marketing
Related at shakalakaa e-commerce marketing programme how we work with enterprise clients

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FAQ

Frequently asked questions

What did shakalakaa do for Swiss Thomas on Meta?
Consolidated twelve interest campaigns into two Advantage+ Shopping structures, added catalogue retargeting, set up the Conversions API, produced 320+ ad assets in-house with weekly hook testing, and added one-tap e-wallet checkout to the mobile landing pages.

What were the results?
From January to August 2026: monthly Meta-attributed revenue from RM 140,000 to RM 812,000, blended return on ad spend from 1.6× to 4.5×, and cost per order from RM 36.80 to RM 16.90.

What did the Conversions API change?
It recovered 24% more purchase signals that the pixel alone was missing, mostly from iOS users, so the campaigns optimised on a fuller record of who actually bought.

Is the RM 16.90 cost per order shakalakaa's fee?
No. It is the client's Meta media cost divided by attributed orders. shakalakaa does not publish its fees.
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