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Swiss Thomas Malaysia

Swiss Thomas: Scaling a Home Appliance Brand from RM 140,000 to RM 812,000 a Month on Meta Ads

Meta Ads for Swiss Thomas, a Malaysian home appliance brand selling air fryers, vacuums and kitchenware direct to consumers: Advantage+ Shopping campaigns, catalogue retargeting, the Conversions API and an in-house UGC creative studio, measured in tracked purchases rather than clicks.

Last updated September 2026
Quick answer

shakalakaa scaled Meta Ads for Swiss Thomas, a Malaysian home appliance brand, lifting monthly Meta-attributed revenue 5.8× between January and August 2026.

Advantage+ Shopping, catalogue retargeting, the Conversions API and 320+ in-house ad assets raised blended return on ad spend from 1.6× to 4.5× and units sold from 4,800 to 26,400 a month.

The client

Swiss Thomas is a Malaysian home appliance brand selling air fryers, vacuums and kitchenware direct to consumers through its own online store and marketplaces.

The problem

At the start of 2026 the account ran on a legacy manual setup: twelve fragmented interest campaigns.

What we did

What we delivered

320+

ad assets produced in-house

UGC video demos, comparison reels, carousels and motion graphics.

25+

video reels built a month

Bahasa Melayu and English voiceovers, captioned for sound-off viewing.

12+

new video hooks tested every week

Fatigued creative pruned within 72 hours.

38.6%

average thumbstop rate

Top hook converted 4.8% of clicks into purchases.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (January–August 2026)

Metric Before After
Monthly Meta-attributed revenue RM 140,000 RM 812,000 (5.8×)
Blended account return on ad spend 1.6× 4.5×
Cost per order RM 36.80 RM 16.90 (−54%)
Units sold a month from Meta orders (appliances + accessories and add-ons) 4,800 26,400
Purchase signals recovered by the Conversions API — +24%
Ad assets produced in-house — 320+

Sources: Meta Ads Manager (revenue, return on ad spend and cost per order, 7-day click / 1-day view attribution), Meta Events Manager (Conversions API signal recovery), Meta Creative Hub (assets) and the client's storefront and ERP order logs (units).

Units count appliances plus accessories and add-ons. Cost per order is the client's Meta media cost divided by attributed orders; it is not shakalakaa's fee, which we do not publish.

What this means for your home appliance brand

The plain-language version. In eight months Swiss Thomas's Meta-attributed revenue went from about RM 140,000 to RM 812,000 a month.

Client results

Work we can show

Sunway Serene 2

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100–180 leads a month

Meta ads into a dedicated landing page with a qualifying lead form, and the Conversions API sending real enquiries back to Meta.

Emma Lizs

Anti-ageing salon · Meta Ads, Social media

3.8× monthly trial leads · Jan 2025–Aug 2026

Qualifying Meta lead forms, Click-to-WhatsApp booking, WhatsApp reminders and Facebook and Instagram content management.

Activ (Respack)

Senior care e-commerce · Meta Ads, Creative

5.0× Meta revenue · Jan 2024–Aug 2025

Advantage+ Shopping, caregiver carton bundles, catalogue retargeting, the Conversions API and an in-house video studio.
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Activ (Respack)

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+290% non-branded organic visitors · Jan 2024–Aug 2025

Bilingual caregiver keyword mapping, reviewed care guides, product and FAQ schema and faster mobile pages.

Lifnex

Audio e-commerce · Urbanista and JVC · Web development, Shopify

31 → 98 mobile Lighthouse score · custom Shopify theme

A custom Shopify theme: native Liquid in place of app scripts, product specifications rendered from metafields, and Core Web Vitals work on every template.

Amazonas

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+215% monthly direct reservations · months 1–6

Fortnightly photo and video shoots on location, 8–10 Reels and TikToks a month, a nightlife series and a bio link straight to reservations.

Proven Wealth Advisory

Wealth advisory · trust and estate planning · Meta Ads, Landing page

14 → 62 booked consultations a month · month 1 to month 6

Problem-aware video, a fast dedicated landing page, a multi-step quiz that qualifies on net worth, and self-serve booking with WhatsApp reminders.

Ruby Cell

Skincare · Meta Ads, Video, Social media

4.6× Meta return on ad spend · Q1–Q3 2024

Studio video of the mist device in use, bilingual application demos, social media management and a three-stage Meta funnel with WhatsApp closes.

VellGoood

Health and skincare · Natural Options · Meta Ads, Shopee Ads

4.1× monthly Shopee store GMV · month 1 to month 6

Meta video and Collaborative Ads into the Shopee app, Shopee Search and Discovery ads with negative keywords, and bundle and voucher retention.

SuperDNA

Genetic testing · Google Ads · Google Ads, Landing page

4.1× Google Ads return on ad spend · Q1–Q3 2026 · one account, two markets

Query control and negative keywords, SKU-level bidding, Enhanced Conversions and a two-field checkout on the paid landing pages.

CoreBody Asia

Fitness studio · KOL marketing, Creator-handle ads

4.7× first-time trial bookings · 6 months

28 Klang Valley micro-KOLs, in-studio creator events and creator-handle ads, measured in trial bookings.

Klang Valley aesthetic clinic

Aesthetic clinic · Meta Ads, WhatsApp

−42% cost per booked consultation (RM 240 → RM 140)

Non-compliant Meta Ads rebuilt into a KKM-compliant creative system, with WhatsApp tracking from ad to booked consultation.

Selangor interior design firm

Interior design · Meta Ads, Landing page

−39% cost per qualified lead (RM 95 → RM 58)

Boosted posts replaced with a tracked Meta funnel, a project-gallery landing page and a budget-qualification form.

Swiss Thomas

Home appliances · TikTok Shop, Live selling

6.2× monthly GMV · Jan–Aug 2026

GMV Max and Spark Ads, bundle and listing optimisation, a sample-seeding creator programme and a live demo studio.

RaeLele

Consumer electronics · TikTok Shop, Creators

5.4× monthly GMV · Apr–Dec 2025

TikTok Shop run end to end: GMV Max and Spark Ads, a creator affiliate programme, daily live selling and mega-sale operations.

MANSPOT

Men's grooming · TikTok Shop, Live selling

4.7× monthly GMV · Jan–Aug 2025

Video and Product Shopping Ads, creator Spark Ads, a creator seeding pipeline and in-house live shopping.

TNB Electron

EV charging · 3D design, Campaign

3.4× weekly charging sessions per station · launch hubs

3D charging-station and bay design and the launch campaign for Tenaga Nasional's EV-charging arm, delivered as a registered vendor.

UEM Edgenta Berhad

Listed group · ESG · Web design, Video

−72% CO₂e per page view

Copywriting, corporate page building and design, and video and photography for the group's sustainability communications.

Pantai Hospital Malaysia

Private hospital · SEO

+235% international organic visitors

Cross-border search for international patients, measured as appointments through the International Patient Centre.

SuperDNA

Genetic testing · SEO

+280% non-branded organic visitors

Direct-to-consumer DNA-kit sales and clinic and pharmacy partner acquisition in a regulated diagnostics category.

Kuala Lumpur dental clinic

Dental clinic · Invisalign · Google Ads

−43% cost per lead (RM 210 → RM 120)

Broad-match waste cut with exact and phrase match, negative-keyword sculpting and treatment-specific landing pages.

In C Studio

Corporate gifting · 2023 snapshot · Meta Ads

45 Father's Day conversations · Jun 2023

Business-buyer targeting, click-to-message and lead forms, and seasonal Father's Day and mooncake campaigns.

Surya Yoga

Yoga studio · 2023 snapshot · Meta Ads

1,447 people reached in a day · Jul 2023

A click-to-message campaign for a studio promotion, checked and adjusted daily.

Ruby Cell

Skincare · 2023 snapshot · Meta Ads

22,719 post engagements · Jul 2023

Engagement, Malay-language video, lead-form and messaging campaigns, each with its own job.

ZOGE Interior & Build

Interior design · 2023 snapshot · Meta Ads

+56% post engagements, Mar→Apr 2023

Audience A/B testing, engagement and website-traffic campaigns, creative refreshes and monthly reports.
All case studies
In depth

Meta ads home appliances case study, in depth

The supporting detail behind each section of this page, by topic. 4 topics

The client

Meta — Facebook and Instagram — is where most of its buyers first see a product working, so paid social has to carry both discovery and the sale.

The problem

Meta-attributed revenue was about RM 140,000 a month, every RM 1.00 of ad spend returned RM 1.60, and each order cost RM 36.80 to acquire.

The pixel alone was missing purchases from iOS users, so the algorithm was optimising on an incomplete picture.

What we did
  • Advantage+ Shopping consolidation. Twelve fragmented interest campaigns folded into two Advantage+ Shopping structures, giving Meta's bidding enough data to work, with budgets scaled up for Malaysian payday weekends and double-digit mega sales.
  • Catalogue retargeting. Advantage+ catalogue ads retargeting shoppers who added to cart within 14 days, in carousels that feature real customer reviews.
  • The Conversions API. Server-side events set up alongside the Meta pixel, with hashed first-party matching and clean event deduplication, recovering 24% more purchase signals that the pixel had been missing.
  • An in-house creative studio. 320+ assets — problem-solution reels showing spilled coffee, carpet hair and air fryer clean-up, comparison reels and static carousels — with 12 or more new hooks tested every week and 9:16 reels paired with 1:1 carousels to reach lower-cost placements.
  • Mobile checkout. One-tap FPX, Touch 'n Go eWallet and GrabPay added to the mobile landing pages to cut drop-off between click and payment.
  • Bundles and reviews. Accessory bundles — vacuum, spare filter and mop pads — to lift order value, and automated WhatsApp and SMS review requests after delivery that feed fresh social proof back into the ads.

What this means for your home appliance brand

Every RM 1.00 of ad spend now returns RM 4.50 instead of RM 1.60, and each order costs less than half what it did — while the creative that made it work was produced in-house, week after week.

What this says about shakalakaa: we run Meta Ads, creative production and the tracking behind them as one team, and measure it in purchases.

The same brand's TikTok Shop results are in our Swiss Thomas TikTok Shop case study, and the approach is set out on our e-commerce marketing page.

Related

Keep exploring

FAQ

Frequently asked questions

What did shakalakaa do for Swiss Thomas on Meta?

Consolidated twelve interest campaigns into two Advantage+ Shopping structures, added catalogue retargeting, set up the Conversions API, produced 320+ ad assets in-house with weekly hook testing, and added one-tap e-wallet checkout to the mobile landing pages.

What were the results?

From January to August 2026: monthly Meta-attributed revenue from RM 140,000 to RM 812,000, blended return on ad spend from 1.6× to 4.5×, and cost per order from RM 36.80 to RM 16.90.

What did the Conversions API change?

It recovered 24% more purchase signals that the pixel alone was missing, mostly from iOS users, so the campaigns optimised on a fuller record of who actually bought.

Is the RM 16.90 cost per order shakalakaa's fee?

No. It is the client's Meta media cost divided by attributed orders. shakalakaa does not publish its fees.

Let's talk

Let's start the convo.

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