The client
Swiss Thomas is a Malaysian home appliance brand selling air fryers, vacuums and kitchenware direct to consumers through its own online store and marketplaces.
The problem
At the start of 2026 the account ran on a legacy manual setup: twelve fragmented interest campaigns.
What we did
Advantage+ Shopping consolidation.
Twelve fragmented interest campaigns folded into two Advantage+ Shopping structures, giving Meta's bidding enough data to work, with budgets scaled up for Malaysian payday weekends and double-digit mega sales.
Catalogue retargeting.
Advantage+ catalogue ads retargeting shoppers who added to cart within 14 days, in carousels that feature real customer reviews.
The Conversions API.
Server-side events set up alongside the Meta pixel, with hashed first-party matching and clean event deduplication, recovering 24% more purchase signals that the pixel had been missing.
An in-house creative studio.
320+ assets — problem-solution reels showing spilled coffee, carpet hair and air fryer clean-up, comparison reels and static carousels — with 12 or more new hooks tested every week and 9:16 reels paired with 1:1 carousels to reach lower-cost placements.
Mobile checkout.
One-tap FPX, Touch 'n Go eWallet and GrabPay added to the mobile landing pages to cut drop-off between click and payment.
Bundles and reviews.
Accessory bundles — vacuum, spare filter and mop pads — to lift order value, and automated WhatsApp and SMS review requests after delivery that feed fresh social proof back into the ads.
What we delivered
ad assets produced in-house
UGC video demos, comparison reels, carousels and motion graphics.
video reels built a month
Bahasa Melayu and English voiceovers, captioned for sound-off viewing.
new video hooks tested every week
Fatigued creative pruned within 72 hours.
average thumbstop rate
Top hook converted 4.8% of clicks into purchases.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
