The client
Activ is Respack's senior care range — adult diapers and pants, including a hyaluronic-acid line for sensitive skin — sold direct to consumers through its own online store.
The problem
At the start of 2024 the site drew about 2,800 non-branded organic visitors a month and ranked on page one for only 14 keywords, three of them in the top three.
What we did
Caregiver intent mapping.
Pages and URLs restructured around what caregivers and active seniors actually search, in English ("best adult diapers for sensitive skin") and in Bahasa Melayu ("lampin dewasa tak bocor").
Reviewed care guides.
Guides on incontinence care and preventing skin irritation, each carrying the bio of the geriatric nurse or dermatologist who reviewed it, with citations and clear product-safety notes — the trust signals Google looks for on health-related pages.
Category and product pages that rank.
Category pages targeted at the transactional searches, which took the brand to position one for "adult diapers Malaysia", "hyaluronic acid adult diaper" and "lampin dewasa" on the client's rank tracker.
Schema and speed.
Product, Offer and FAQ schema so star ratings, price and stock show in search results, MedicalWebPage schema on the guides, and image and JavaScript work to bring mobile pages under 1.5 seconds.
Guides that lead to a purchase.
Internal links from each guide to the matching product and trial-pack pages, and complementary products — bamboo wipes, zinc cream, underpads — offered on product pages.
What we delivered
keywords on page one of Google Malaysia
Up from 14; 26 of them in the top three positions, up from 3.
languages targeted
English and Bahasa Melayu caregiver searches.
schema types on product and guide pages
Product, Offer, FAQ, and MedicalWebPage on the care guides.
mobile page load
Image compression and a lighter JavaScript load on product pages.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
