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E-commerce Malaysia

Activ: Senior Care E-commerce SEO from 2,800 to 10,920 Non-Branded Visitors a Month

Search engine optimisation for Activ, Respack's senior care range of adult diapers and pants: bilingual keyword mapping, reviewed care guides, product and FAQ schema and mobile speed work, measured in organic orders rather than rankings alone.

The client

Activ is Respack's senior care range — adult diapers and pants, including a hyaluronic-acid line for sensitive skin — sold direct to consumers through its own online store. Its buyers are family caregivers and active older adults, and a large share of them start on Google with a practical question: which diaper will not leak overnight, which is gentle on sensitive skin, what size fits.

The problem

At the start of 2024 the site drew about 2,800 non-branded organic visitors a month and ranked on page one for only 14 keywords, three of them in the top three. Organic search was producing around 1,200 packs a month in orders, so most new customers had to be bought through paid channels.

What we did

  • Caregiver intent mapping. Pages and URLs restructured around what caregivers and active seniors actually search, in English ("best adult diapers for sensitive skin") and in Bahasa Melayu ("lampin dewasa tak bocor").
  • Reviewed care guides. Guides on incontinence care and preventing skin irritation, each carrying the bio of the geriatric nurse or dermatologist who reviewed it, with citations and clear product-safety notes — the trust signals Google looks for on health-related pages.
  • Category and product pages that rank. Category pages targeted at the transactional searches, which took the brand to position one for "adult diapers Malaysia", "hyaluronic acid adult diaper" and "lampin dewasa" on the client's rank tracker.
  • Schema and speed. Product, Offer and FAQ schema so star ratings, price and stock show in search results, MedicalWebPage schema on the guides, and image and JavaScript work to bring mobile pages under 1.5 seconds.
  • Guides that lead to a purchase. Internal links from each guide to the matching product and trial-pack pages, and complementary products — bamboo wipes, zinc cream, underpads — offered on product pages.

What we delivered

  • 88
    keywords on page one of Google Malaysia
    Up from 14; 26 of them in the top three positions, up from 3.
  • 2
    languages targeted
    English and Bahasa Melayu caregiver searches.
  • 4
    schema types on product and guide pages
    Product, Offer, FAQ, and MedicalWebPage on the care guides.
  • < 1.5 s
    mobile page load
    Image compression and a lighter JavaScript load on product pages.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (January 2024 – August 2025)

MetricBeforeAfter
Non-branded organic visitors a month 2,800 10,920 (+290%)
Keywords on page one of Google Malaysia 14 88
Keywords in the top three positions 3 26
Share of tracked category searches 11.2% 46.8%
Diaper packs a month from organic search orders 1,200 4,200 (3.5×)
Customer acquisition cost per organic order RM 32.50 RM 15.60 (−52%)
Mobile page load — under 1.5 s

Sources: Google Search Console and GA4 organic search (visitors, orders), Ahrefs and Semrush rank tracking geo-targeted to Malaysia (keyword positions and share of tracked category searches), the client's PackXpress / Respack storefront order logs (packs), the client's blended acquisition-cost analytics comparing organic and paid channels (acquisition cost), and PageSpeed Insights (load time). Acquisition cost is the client's own calculation; it is not a statement of shakalakaa's fee, which we do not publish.

What this means for your senior care brand

The plain-language version. In twenty months Activ went from 14 to 88 keywords on Google's first page, non-branded visitors nearly quadrupled, and organic search now brings in about 4,200 packs a month in orders — each customer costing less than half what it did — without paying for the click.

What this says about shakalakaa: we run SEO for consumer brands in health-related categories the way Google expects those pages to be written, and we measure it in orders. The same brand's paid results are in our Activ Meta Ads case study, and the approach is set out on our e-commerce marketing page.

Related at shakalakaa: See our e-commerce marketing programme or the pricing guide. Working with a large brand? See how we work with enterprise clients.

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