The client
A Selangor-based interior design firm doing mid-to-high-end residential renovations was getting "leads" — just not useful ones. Their marketing was boosted Facebook and Instagram posts: no campaign structure, no conversion tracking, and an enquiry form that asked for a name and phone number and nothing else.
More detail on the client
The result was a WhatsApp inbox full of people asking "how much?" with no budget context, and a design team burning hours on consultations that were never going to convert.
The problem
Two issues.
- First, boosting posts is not a funnel — there was no structured campaign, no audience strategy, and no way to know which content drove which enquiry, because nothing was tracked.
- Second, and more expensively, there was no qualification. A renovation lead is only valuable if the budget fits the firm's project range, and nothing in the funnel surfaced budget until a designer had already spent time on a call. The genuine cost — cost per qualified lead — was invisible and high.
What we did
More detail on what we did
- A structured Meta funnel. We replaced post boosting with proper campaigns — a portfolio-led prospecting layer showcasing completed projects, and a retargeting layer for people who engaged with the galleries or visited the site.
- A project-gallery landing page. Instead of sending clicks to the profile, we built a landing page that leads with the firm's strongest completed projects — the portfolio is the sales argument for an interior designer — with budget anchoring and a clear WhatsApp CTA.
- A budget-qualification form. The enquiry form now asks property type and budget band up front, so the team sees a qualified, budget-fit brief before they invest time — and the raw enquiries that don't fit are filtered before they reach a designer.
- Tracking end to end. Every step is measured, so we optimise toward qualified, budget-fit leads rather than raw form volume.
