The client
Ruby Cell is a skincare brand in Malaysia.
The problem
The brand needed attention first and enquiries second: a large, cheap engagement base to retarget, and a separate route for people ready to leave their details or ask a question.
What we did
Engagement at scale.
A post-engagement campaign built to reach a large audience cheaply, creating a warm pool for later campaigns.
Malay-language video.
A separate video campaign targeted at Malay-speaking audiences.
Lead form for Publika.
A campaign driving people to a lead form tied to the brand's Publika location.
Click-to-message.
A summer campaign opening conversations with the team.
What we delivered
campaigns run
Engagement, Malay-language video, lead form and messaging.
ad languages
English and Bahasa Melayu targeting and creative.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
