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Ruby Cell

Ruby Cell: Meta Ads Post Engagement and Lead Campaigns in Malaysia (2023 Snapshot)

A 2023 snapshot of Meta Ads for Ruby Cell in Malaysia: an engagement campaign, a Malay-language video campaign, a lead-form campaign around its Publika presence and a summer messaging campaign.

Last updated September 2026
Quick answer

shakalakaa ran engagement, Malay-language video and lead-form Meta Ads for Ruby Cell, a skincare brand with a Publika presence in Malaysia. In July 2023, the engagement campaign delivered 22,719 post engagements across 35,975 people reached, the Malay video 2,602 engagements, and the Publika lead-form campaign 69 link clicks.

The client

Ruby Cell is a skincare brand in Malaysia. It ran Meta campaigns in July 2023 to build awareness, reach Malay-speaking audiences and collect enquiries around its presence at Publika in Kuala Lumpur. The full-funnel programme that followed in 2024 is in the Ruby Cell skincare case study.

The problem

The brand needed attention first and enquiries second: a large, cheap engagement base to retarget, and a separate route for people ready to leave their details or ask a question.

What we did

What we delivered

4

campaigns run

Engagement, Malay-language video, lead form and messaging.

2

ad languages

English and Bahasa Melayu targeting and creative.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (July 2023)

Metric Before After
Engagement campaign — post engagements — 22,719, at RM 0.004 each (35,975 people reached)
Malay-language video campaign — post engagements — 2,602, at RM 0.01 each
Publika lead-form campaign — link clicks — 69, at RM 0.35 each (6,775 people reached)
Summer campaign — messaging conversations — 5, at RM 6.70 each

Source: Meta Ads Manager campaign and ad-level screenshots from July 2023, read as captured. Each row is one campaign. Costs are the client's Meta media cost, not shakalakaa's fee, which we do not publish.

What this means for your skincare brand

The plain-language version. Ruby Cell reached more than 35,000 people with an engagement campaign at well under one sen per engagement, and ran separate routes for Malay-speaking audiences, lead capture and direct conversations.

Client results

Work we can show

Ruby Cell

Skincare · Meta Ads, Video, Social media

4.6× Meta return on ad spend · Q1–Q3 2024

Studio video of the mist device in use, bilingual application demos, social media management and a three-stage Meta funnel with WhatsApp closes.

Amazonas

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+215% monthly direct reservations · months 1–6

Fortnightly photo and video shoots on location, 8–10 Reels and TikToks a month, a nightlife series and a bio link straight to reservations.

CoreBody Asia

Fitness studio · KOL marketing, Creator-handle ads

4.7× first-time trial bookings · 6 months

28 Klang Valley micro-KOLs, in-studio creator events and creator-handle ads, measured in trial bookings.
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Query control and negative keywords, SKU-level bidding, Enhanced Conversions and a two-field checkout on the paid landing pages.

Swiss Thomas

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5.8× Meta revenue · Jan–Aug 2026

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Advantage+ Shopping, caregiver carton bundles, catalogue retargeting, the Conversions API and an in-house video studio.

Activ (Respack)

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+290% non-branded organic visitors · Jan 2024–Aug 2025

Bilingual caregiver keyword mapping, reviewed care guides, product and FAQ schema and faster mobile pages.

Lifnex

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31 → 98 mobile Lighthouse score · custom Shopify theme

A custom Shopify theme: native Liquid in place of app scripts, product specifications rendered from metafields, and Core Web Vitals work on every template.

Klang Valley aesthetic clinic

Aesthetic clinic · Meta Ads, WhatsApp

−42% cost per booked consultation (RM 240 → RM 140)

Non-compliant Meta Ads rebuilt into a KKM-compliant creative system, with WhatsApp tracking from ad to booked consultation.

Selangor interior design firm

Interior design · Meta Ads, Landing page

−39% cost per qualified lead (RM 95 → RM 58)

Boosted posts replaced with a tracked Meta funnel, a project-gallery landing page and a budget-qualification form.

Swiss Thomas

Home appliances · TikTok Shop, Live selling

6.2× monthly GMV · Jan–Aug 2026

GMV Max and Spark Ads, bundle and listing optimisation, a sample-seeding creator programme and a live demo studio.

RaeLele

Consumer electronics · TikTok Shop, Creators

5.4× monthly GMV · Apr–Dec 2025

TikTok Shop run end to end: GMV Max and Spark Ads, a creator affiliate programme, daily live selling and mega-sale operations.

MANSPOT

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4.7× monthly GMV · Jan–Aug 2025

Video and Product Shopping Ads, creator Spark Ads, a creator seeding pipeline and in-house live shopping.

TNB Electron

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3.4× weekly charging sessions per station · launch hubs

3D charging-station and bay design and the launch campaign for Tenaga Nasional's EV-charging arm, delivered as a registered vendor.

UEM Edgenta Berhad

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−72% CO₂e per page view

Copywriting, corporate page building and design, and video and photography for the group's sustainability communications.

Pantai Hospital Malaysia

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+235% international organic visitors

Cross-border search for international patients, measured as appointments through the International Patient Centre.

SuperDNA

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+280% non-branded organic visitors

Direct-to-consumer DNA-kit sales and clinic and pharmacy partner acquisition in a regulated diagnostics category.

Kuala Lumpur dental clinic

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Broad-match waste cut with exact and phrase match, negative-keyword sculpting and treatment-specific landing pages.
All case studies
In depth

Meta ads post engagement case study, in depth

The supporting detail behind each section of this page, by topic. 2 topics

What we did
  • Engagement at scale. A post-engagement campaign built to reach a large audience cheaply, creating a warm pool for later campaigns.
  • Malay-language video. A separate video campaign targeted at Malay-speaking audiences.
  • Lead form for Publika. A campaign driving people to a lead form tied to the brand's Publika location.
  • Click-to-message. A summer campaign opening conversations with the team.

What this means for your skincare brand

What this says about shakalakaa: we run Meta Ads as a set of campaigns with different jobs — awareness, language targeting and enquiries — rather than one ad doing everything.

Related

Keep exploring

FAQ

Frequently asked questions

What did shakalakaa run for Ruby Cell?

Four Meta campaigns in July 2023: post engagement, a Malay-language video, a lead form tied to its Publika location, and a summer click-to-message campaign.

What were the results?

22,719 post engagements at RM 0.004 each, 2,602 engagements on the Malay-language video at RM 0.01, 69 lead-form clicks at RM 0.35 and 5 conversations at RM 6.70.

Why is this called a snapshot?

The figures come from 2023 Ads Manager screenshots, shown per campaign as captured, rather than a full before-and-after report.

Let's talk

Let's start the convo.

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