Interior design Malaysia

ZOGE: Meta Ads for an Interior Design Firm in Malaysia (2023 Snapshot)

A 2023 snapshot of Meta Ads for ZOGE Interior & Build, an interior design and build firm in Malaysia: audience A/B testing, post-engagement and website-traffic campaigns and creative refreshes, from two monthly reports.

The client

ZOGE Interior & Build designs and fits out homes in Malaysia. In early 2023 its goal was brand awareness: to be seen by homeowners likely to renovate, and to send the most interested of them to its website.

The problem

Interior design is a long, considered purchase, so the first job was reach and recognition among the right homeowners at a low cost, without spending the small budget on people who would never renovate.

What we did

  • Audience A/B test. Two audiences tested over the first four days; the premium-lifestyle group delivered better results at lower cost and became the priority audience.
  • The right objective. A short message campaign produced enquiries at RM 10 each, but because the brief was awareness, budget moved to post engagement, which reached far more people for the money.
  • Website traffic with retargeting. A traffic campaign to the website, retargeting people who had already viewed or engaged with ZOGE's ads.
  • Creative that stays fresh. Warm-colour and colourful designs outperformed cool ones, and posts were replaced once engagement dropped after about a month.
  • Who responded. Homeowners aged 35 to 64 in Johor, Perak, Penang, Selangor, Melaka, Sarawak and Sabah; men engaged most with bedroom designs, women with living rooms and home corners.

What we delivered

  • 2 monthly performance reports March and April 2023, with a recommendation for the next month.
  • 2 audience groups A/B tested A premium-lifestyle group against a general commerce group.
  • 4 campaign objectives used Awareness, messaging, post engagement and website traffic.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (March–April 2023)

Metric Before After
Post engagements a month (all engagement campaigns) 6,631 10,366 (+56%)
Website link clicks a month 331 469 (+42%)
Cost per website link click RM 1.31 RM 1.20
Cost per post engagement RM 0.04 to RM 0.09 (March campaigns) RM 0.04 to RM 0.06 (April campaigns)
People reached, March awareness test — 69,612
Monthly Meta media spend RM 1,019.71 RM 1,066.26

Source: shakalakaa's monthly Meta Ads reports for ZOGE Interior & Build (March and April 2023), from Meta Ads Manager. Monthly engagement, click and spend figures are sums of each report's campaign rows, which cover the whole month and do not overlap. Spend is the client's Meta media cost, not shakalakaa's fee, which we do not publish.

What this means for your interior design and build firm

The plain-language version. On roughly the same budget in both months, ZOGE's April ads earned 56% more engagement and 42% more website visits than March, at a lower cost per click, after the team settled on the best audience and kept the creative fresh.

What this says about shakalakaa: we test, report and adjust Meta Ads month by month, even on small budgets, and explain every change in the report.

Related at shakalakaa Meta Ads management how we work with enterprise clients

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FAQ

Frequently asked questions

What did shakalakaa run for ZOGE?
Meta Ads for brand awareness in March and April 2023: an audience A/B test, post-engagement and website-traffic campaigns with retargeting, creative refreshes, and a monthly report with recommendations.

What were the results?
Post engagements rose from 6,631 in March to 10,366 in April, website link clicks from 331 to 469, and cost per link click fell from RM 1.31 to RM 1.20, on a similar monthly budget.

Why did engagement cost fall?
The premium-lifestyle audience responded better than the general one, and warm-colour creative outperformed cool colours, so budget went to the combination that worked.
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