ZOGE: Meta Ads for an Interior Design Firm in Malaysia (2023 Snapshot)

The client

ZOGE Interior & Build designs and fits out homes in Malaysia. In early 2023 its goal was brand awareness: to be seen by homeowners likely to renovate, and to send the most interested of them to its website.

The problem

Interior design is a long, considered purchase, so the first job was reach and recognition among the right homeowners at a low cost, without spending the small budget on people who would never renovate.

What we did

• Audience A/B test. Two audiences tested over the first four days; the premium-lifestyle group delivered better results at lower cost and became the priority audience.
• The right objective. A short message campaign produced enquiries at RM 10 each, but because the brief was awareness, budget moved to post engagement, which reached far more people for the money.
• Website traffic with retargeting. A traffic campaign to the website, retargeting people who had already viewed or engaged with ZOGE's ads.
• Creative that stays fresh. Warm-colour and colourful designs outperformed cool ones, and posts were replaced once engagement dropped after about a month.
• Who responded. Homeowners aged 35 to 64 in Johor, Perak, Penang, Selangor, Melaka, Sarawak and Sabah; men engaged most with bedroom designs, women with living rooms and home corners.

What we delivered

• 2
  monthly performance reports
  March and April 2023, with a recommendation for the next month.
• 2
  audience groups A/B tested
  A premium-lifestyle group against a general commerce group.
• 4
  campaign objectives used
  Awareness, messaging, post engagement and website traffic.

Deliverable counts, supplied by shakalakaa. Not performance metrics.