ZOGE: Meta Ads for an Interior Design Firm in Malaysia (2023 Snapshot)

• Audience A/B test. Two audiences tested over the first four days; the premium-lifestyle group delivered better results at lower cost and became the priority audience.
• The right objective. A short message campaign produced enquiries at RM 10 each, but because the brief was awareness, budget moved to post engagement, which reached far more people for the money.
• Website traffic with retargeting. A traffic campaign to the website, retargeting people who had already viewed or engaged with ZOGE's ads.
• Creative that stays fresh. Warm-colour and colourful designs outperformed cool ones, and posts were replaced once engagement dropped after about a month.
• Who responded. Homeowners aged 35 to 64 in Johor, Perak, Penang, Selangor, Melaka, Sarawak and Sabah; men engaged most with bedroom designs, women with living rooms and home corners.

What this says about shakalakaa: we test, report and adjust Meta Ads month by month, even on small budgets, and explain every change in the report.