The client
ZOGE Interior & Build designs and fits out homes in Malaysia.
The problem
Interior design is a long, considered purchase, so the first job was reach and recognition among the right homeowners at a low cost, without spending the small budget on people who would never renovate.
What we did
Audience A/B test.
Two audiences tested over the first four days; the premium-lifestyle group delivered better results at lower cost and became the priority audience.
The right objective.
A short message campaign produced enquiries at RM 10 each, but because the brief was awareness, budget moved to post engagement, which reached far more people for the money.
Website traffic with retargeting.
A traffic campaign to the website, retargeting people who had already viewed or engaged with ZOGE's ads.
Creative that stays fresh.
Warm-colour and colourful designs outperformed cool ones, and posts were replaced once engagement dropped after about a month.
Who responded.
Homeowners aged 35 to 64 in Johor, Perak, Penang, Selangor, Melaka, Sarawak and Sabah; men engaged most with bedroom designs, women with living rooms and home corners.
What we delivered
monthly performance reports
March and April 2023, with a recommendation for the next month.
audience groups A/B tested
A premium-lifestyle group against a general commerce group.
campaign objectives used
Awareness, messaging, post engagement and website traffic.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
